James La Rocca, chief operating officer for Superior Printing Ink, literally joined the company out of high school in 1969, and never looked back.     “I first became involved in the industry during my senior year in high school,” he said. “I attended what was then called The New York School of Printing in Manhattan. They offered a co-op program whereby students could choose employment over shop studies during their senior year.  I passed on employment during the first semester. However, I nee...